Project LEAD® is the National Breast Cancer Coalition’s premier science training program for activists that has created a revolution in the world of breast cancer research and public policy. The course prepares graduates to engage in the wide range of local and national forums where breast cancer decisions are made. Project LEAD graduates bring an educated consumer perspective and critical thinking skills to the important issues and controversies in breast cancer.

As a result of NBCC’s work, scientists, government agencies and private industry have changed the way they design and implement breast cancer research and programs. NBCC has created a model for consumer influence marked by transparency, innovation and a peer relationship among scientists, researchers, policymakers and consumers nationwide.

The above is a 2013 video about the development and history of Project LEAD.